After years and years of being the poorest person I know, I’ve figured out my fair share of tricks to get things for cheaper than face value–Mainly, electronics. The production cost of electronics is low, and it is a rip-off from the start. The profit margins of the company making these devices are huge–Especially when you’re making Chinese folk slave-away for tiny wages. For example, iPads cost of manufacture is a mere $364. Quite the markup for a final price of $730. Black Friday is just another way for “the man” to trick you into thinking that you’re getting a great deal, when in actuality, you’re still giving them their huge profit margin.
If you plan on buying a pricey electronic, specifically a laptop, this guide should be your first stop. The tips and tricks that I outline here literally save thousands of dollars on high-priced electronics. For example, last year when I purchased my first Alienware, I saved a whopping $4,529.00. Do I have your attention yet? 4 months back, I got another one and saved an insane $3,848.00.
Below is a picture of what my latest laptop looks like, and what this baby is packing for hardware.
- Screen: 18.4″ 1080p WLED
- Processor: Intel Core i7 3920XM 4.2GHz w/ 8MB Cache
- Memory: 32GB Kingston HyperX DDR3 at 1866MHz (4DIMMS)
- GPU: Dual 2GB GDDR5 Nvidia 680M (4GB)
- Storage: 1.5TB (3x) 500MB OCZ Agility SSD + 32GB Samsung mSATA drive
- Misc: SATA3, USB 3.0, HDMI input, 4 year warranty and more
- Original Total: $6,653.00
You jelly? Well, you don’t have to be. What if with some clever shopping, and some hardcore social engineering, I told you I got this laptop down to $2,805? This is the most extreme method of reducing the price of expensive electronics. This comes from many hundreds of hours experience with ordering things over the phone, and exploring corporate business and telephone structures. This method should work for anything orderable by phone.
Convincing someone to trust you, and playing on human emotion can really save your skin when it comes to big spending. I’ve used it to my advantage more than I can remember when it comes to purchasing things.
:: Pick Your Specs
The first step in knocking down the price of our laptop is to shop for the same, or better, parts somewhere else online. We can also sacrifice for some of the parts that are nearly as good as the top-of-the-line parts, but cost hundreds less. Go to the product website–In my case, Alienware, and set up the specifications to be to your liking. Note down the price.With Alienware, here it what we can order seperate, and knock off, to keep the price low. Just stick with the stock parts of your order for the ones we order seperate.
- Memory: 32GB Kingston HyperX PnP DDR3 at 1866MHz (4DIMMS). Ordering this RAM from NewEgg saves us from the huge markup on Alienwares RAM (on my first laptop, this made me save $1,780.00.!). This means that we also can sell the stock RAM to further increase our profit
- GPU: Perhaps pick AMD Radeon 7970M GPUs (4GB). Stick with the dual AMDs—The clock speeds are faster anyways
- Storage: 500GB OCZ Agility SATAIII SSD R/W 500/MBs. This drive is faster than any of the drives offered through Alienware. The Alienware will still come with a 500GB HDD, which you could use for storage
- Warranty: 1 year warranty is fine. A lot of people do not know this, but a few days before your warranty runs out (in lots of cases, even after), you can call the factory and pay to have the warranty extended. Why pay for it now if we don’t have to?
- New Preliminary Total:
:: Using Social Engineering to Further Lower the Price
There are a few basic guidelines that I offer you when ordering your computer. These tips will ensure that you get the price to the lowest possible amount you can.
- Order Using the Telephone
When you order via telephone, this opens your target up to haggling–The oldest method of lowering prices in the book. Don’t let the reps fool you, they have this power. They get comission upon a sale, so they won’t refuse
- Order Towards the End of the Month
Employees have a certain quota they are required to meet. This encourages them to lower the price even further
- Exude Confidence
Confidence is a must in any attempt at social engineering. Life is an acting stage, you have to play the part. The reps are watchful to see if you are a weakly convicted speaker. If you display this behaviour, you will not get a price reduction
- Use Lies & Manipulation
Examples of lies you could use to lower the price:
“It costs 10,000? But, I only have $7,000.”
“I’m a school professor, I am going to order one to test it, and then if satisfied, order 40 more units for my lab. Could you work with me on the price?”
“But I can get an ASUS G75 for a third of the price. If I can’t get it for a lower price, then it’s just not worth it to me.”
“I need this laptop for work. My laptop died recently, and I have a large chunk of money I can use for it, but I’m a bit short. If you could lower the price, that would be great, otherwise I’ll have to pick something else.“
- If You Screw Up, Call Back
If you get a stubborn rep, call back. Someone else will be glad to take their comission.
- Set a Price Goal
Setting a goal or plan before the call will ease stress and alow you to be more confident about what you are trying to get from the rep.
Call a few times to shoot for a better price than the first time. Tell your rep. to email the quote to you. This will save their quote so you are safe to try again.
:: Making the Phone Call
- Ask for a US Sales Rep.
The US reps have the ability to lower the price. Others do not.
- Be Polite
Being polite elicits friendly conversation with the rep. They will have a better disposition towards you, encouraging them to lower the price more easily
- When You Get Your Quote
Ask them to apply any ongoing promotions or discounts to your price. This usually adds up to a few hundred extra off of the price
That’s a savings of $3,848.00
With a little practice and smooth-talk, you can lower your price quite a lot…Maybe even lower than I did. Comment below with your results, tell your friends!
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